Built Different: How challenger brands win

Hosted by Air, this intimate gathering brought together founders, creative directors, and brand builders to discuss how emerging brands can stand out through distinctive points of view rather than larger marketing budgets. Speakers from Bandit Running, maude, and Vacation shared lessons on building loyal audiences, developing enduring creative identities, and making pivotal brand decisions that drive growth. The afternoon featured candid conversations, audience Q&A, and networking over food and drinks at Air’s NYC headquarters.