TruNorth Presents: The Business of Experiential

The Business of Experiential is a premier gathering of brand-side marketers, agency leaders, and industry innovators shaping the future of experiential marketing, hosted at One Times Square on May 7, 2026. The event explores key themes including the intersection of sports, entertainment, and experiential, ROI and measurement, the rise of the experience economy, and the role of AI in in-person brand engagement. Through panels, activations, and curated networking, it brings together decision-makers focused on building more impactful, measurable brand experiences.